Create a movement with a view to getting central government to include a localism referendum in the 2020 elections. This was the request of LGNZ, the official body representing New Zealand’s 78 different councils. We were asked to develop a campaign to educate people about localism, and sign up to join the movement.

The campaign idea of 78 Shades of Localism, used colour and a map pin to capture the thought that every region has its own character, personality and colours. The positioning line “where locals decide” helps people understand what localism means. A Social Media campaign targeting individual regions highlighted local issues in order to spark conversation and drive people to sign up for the movement.

Deliverables
Identity | Design | Animations | Digital Marketing | Social Media
Involvement
Client meetings | Design | Animation | Motion Graphics | Sound Design