Deaf Aotearoa and their First Signs team wanted to create a mobile focused site that empathised with all new parents. The site needed to feel calm, clear and reassuring for new parents during the first stages of their child’s development.

A light playful interface with simple navigation and in-depth search facility assists our time-poor and emotionally charged parents find specific content and help fast. In addition, an easy to use back-end content management system provides ownership for the team to constantly upload fresh video and text content.

Web Design | Specifications Document
Client meetings | Web Development meetings | Wireframe | Design | Illustration | User Interface | User Experience | Specifications Document

The design considerations all had a strong focus on providing a calming, gentle experience, giving parents much needed reassurance in their sign-language journey.
Due to the hands-on nature of the content, the user interface is specifically optimised for mobile and tablet devices.
Clear navigation was key and great consideration was taken in structuring content.