High Light Carnival

More than just light installations, HighLight is Hutt City’s 4 day carnival with live music, street theatre, as well as a broad food & beverage offering.

They were now looking for an identity that would carry the event for the next 4-5 years, and brand collateral that would signal the international calibre of their event. It was important that the new brand beautifully balanced the highly creative and interactive installations with a real ‘Hutt’ community spirit.

They had settled on a creative theme of ‘wild things’ that would drive both the design of the light installations and influence a promotional campaign for year 2. They also required a design system and guidelines to assist their internal design team producing additional elements pre and post event.

Animation | Motion Graphics | Digital Marketing
Internal meetings | Design | Animation | Motion Graphics

HighLight’s ‘wild things’ opened the door for animation and motion graphics to build on the interactive and artful nature of their event.
Themed ‘wild thing’ animations were released on social media to inform visitors about several key aspects in the run-up to the event.
Social media animations made clever use of ‘being behind the glass’.