A strange hybrid of light, art and theatre needs an equally abstract and intriguing identity and campaign.
An artistic exploration based on organic letterforms and bio luminescent colours formed the source material for the Glade motion graphics. The result was intriguing and organic, with equal parts outer-space and inner-body. This in turn formed the base for an animated Digital Marketing campaign that included eDM’s, banner ads on major New Zealand hubs, social media, and digital screens at Wellington Airport.
Deliverables
Digital Marketing | eDM |
Involvement
Client meetings | Design | Motion Graphics | Coding | Artwork
